Alexis Bushnell

The Client

Alexis is the kind of person who lights up a room - bold, colourful, and full of heart. She’s a fan of unicorns, rainbows, multicoloured dungarees, and a whole lot of kindness. Her work helps others embrace who they are, so it was only right that her brand reflected how joyful and unapologetically herself she is.

The Brief

Alexis wanted a brand identity that was:

  • Bright, playful, and positive

  • Rooted in her personal motto: “Have courage and be kind”

  • Reflective of her style, without tipping into anything too childish

  • The design HAD to include Unicorns and Rainbows

  • Be easy to use across platforms

When she showed me a photo of her sticker covered notebook, I knew we were on to something special.

The Process

We started with a colour palette pulled from her favourite dungarees - think bold, joyful, rainbow tones. The logo took on a hand drawn feel, with a warm, human touch and a lettering style that felt uniquely hers.

The First Design

The Revised Designs

The Result

The final brand feels like walking into Alexis’s world: bright, kind, expressive, and full of heart. It’s a toolkit she can now use with ease and pride - bringing cohesion to her content while still allowing space for creativity.

What Alexis Said

Claire got straight into my brain and understood clearly what I wanted design wise really quickly.

She asked me to send her some photos and ideas, and asked lots of great questions to clarify what I wanted and ensure she was getting the right vibe. She was also really enthusiastic about my ideas which was great - she was totally on board with my vision from the start.

I am so thrilled with the final logo and branding - it's a perfect representation of me and what I offer, it brings me such joy to see it on my website and social media. I'm proud to show it to people because it's so perfect.

The stickers she created are also truly incredible and so useful for keeping all my content on brand while still providing lots of variation. The additional research that Claire put in to create so many relevant stickers for me is clear and I really appreciate it.

The whole process was smooth and easy - Claire stayed in contact letting me know what was happening and where she was up to, and letting me know the next steps.The final package was presented wonderfully with a full explanation in plain English of how to bring the branding together in day to day usage which has been incredibly helpful too.

I can't recommend Claire enough for logos, branding and colouring in generally. She is a joy to work with, incredibly talented and enthusiastic.