Farmer Ted

When Nicky approached me with her vision for Farmer Ted, she had a delightful request: she wanted a character who looked a bit like her grandson, with a colorful, cartoonish style that would capture childrens’ attention.  This was all about creating a lovable character with a down-to-earth charm, perfect for little ones.

I got to work, sketching out ideas for Farmer Ted’s look, adding details to make him both recognisable and relatable. When I shared the initial design with Nicky, she loved it instantly! There were only a few small tweaks - she knew right away that this was the Farmer Ted she’d imagined.

But it didn’t stop there. Nicky was so excited about Farmer Ted that she wanted to add even more characters, like Farmer Daisy and a whole crew of adorable farm animals.  Sitting down to illustrate each one, I had a blast expanding this farm family!

To make Farmer Ted even more special, Nicky decided to use simplified versions of these designs on custom onesies, creating mini farmer overalls personalised with each little farmer’s name.  Seeing these designs come to life in this way has been a true joy, adding an extra layer of personalization to Nicky’s brand that families can cherish.

Nicky Stevens | Farmer Ted & All Stitched Up

Where do I start? I knew what I wanted in a logo, but had no idea how to get there.

I also discovered while working with Claire how much fun it can be. It didn’t need to be stressful, and it wasn’t, because Claire took time to listen to my crazy ideas, and created a stunning logo.