Savvy Sally

When Sally came to me, she had a logo - but it just didn’t feel right.  She wanted a design that truly matched her personality, something she could look at and instantly connect with.  Sally already had a colour palette in mind, and as we chatted, she mentioned her love for sunflowers. I also noticed a bee tattoo on her arm, which, she told me, held special meaning.

With these elements in mind, I had a clear direction. I started by crafting three logo concepts, each bringing together the colours Sally loved, a sunflower motif, and a nod to the bee. One design, in particular, resonated with her right away.

After just a few small adjustments, the final design came together—a logo that felt true to Sally’s vibrant personality.  Seeing her connect so deeply with it made the process all the more rewarding.